The Century of the Self

How politicians and business learned to create and manipulate mass-consumer society.

Part II - The Engineering of Consent

Part One - Happiness Machines
Politicians and planners came to believe Freud's underlying premise - that deep within all human beings were dangerous and irrational desires and fears. They were convinced that it was the unleashing of these instincts that had led to the barbarism of Nazi Germany.

Sigmund Freud's daughter, Anna, and his nephew, Edward Bernays, provided the centrepiece philosophy. The US government, big business, and the CIA used their ideas to develop techniques to manage and control the minds of the American people

Part 1 , Part 2 , Part 3 , Part 4

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