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Striking success in getting Pentagon jobs puts Lincoln Group at a good Washington address.Ken Cedeno for The New York Times
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Two years ago, Christian Bailey and Paige Craig were living in a half-renovated
Washington group house, with a string of failed startup companies behind them.
Mr. Bailey, a boyish-looking Briton, and Mr. Craig, a chain-smoking
former Marine sergeant, then began winning multimillion-dollar contracts with
the United States military to produce propaganda in Iraq.
Now their company, Lincoln Group, works out of elegant offices along
Pennsylvania Avenue and sponsors polo matches in Virginia horse country. Mr.
Bailey recently bought a million-dollar Georgetown row house. Mr. Craig drives
a Jaguar and shows up for interviews accompanied by his "director of security,"
a beefy bodyguard.
The company's rise, though, has been built in part by exaggerated claims about
its abilities and connections, according to interviews with more than a dozen
current and former Lincoln Group employees and associates, and a review of company
documents.
In collecting government money, Lincoln has followed a blueprint taught to
Mr. Bailey by Daniel S. Peña Sr., a retired American businessman who
described Mr. Bailey as a protégé.
Federal contracts in Washington can supply easy seed capital for a struggling
entrepreneur, Mr. Peña says he advised a youthful Mr. Bailey in the mid-1990's
when the two men started a short-lived technology company. "I told him,
'When in trouble, go to D.C.,' and the kid listened," Mr. Peña said.
Mr. Bailey defends his company's record, saying, "Lincoln Group successfully
executes challenging assignments." He added that "teams are created
from the best available resources."
Lincoln won its contracts after claiming to have partnerships with major media
and advertising companies, former government officials with extensive Middle
East experience, and ex-military officers with background in intelligence and
psychological warfare, the documents show. But some of those companies and individuals
say their associations were fleeting.
Lincoln has also run into problems delivering on work for the military after
its partnerships with more experienced firms fell apart, company documents and
interviews indicate. The firm has continued to bid for new business from the
Pentagon and has hired two Washington lobbying firms to promote itself on Capitol
Hill and with the Bush administration.
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The firm's tenuous network is led by Paige Craig and Christian Bailey, pictured above.www.indymedia.ie
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"They appear very professional on the surface, then you dig a little deeper
and you find that they are pretty amateurish," said Jason Santamaria, a
former Marine officer whom the company once described as a "strategic adviser."
The company's work in Iraq, where Mr. Bailey and Mr. Craig visit from time
to time to direct operations, is facing growing scrutiny.
The Pentagon's inspector general last month opened an audit of Lincoln Group's
contracts there, according to two Defense Department officials. A separate inquiry
ordered by Gen. George W. Casey Jr., the top American commander in Iraq, after
disclosures late last year that Lincoln Group paid Iraqi publications to run
one-sided stories by American soldiers, has been completed but not made public,
military officials said.
A spokesman for General Casey, Lt. Col. Barry Johnson, declined to comment
on Lincoln Group, citing the ongoing investigation.
In interviews, Mr. Bailey, 30, and Mr. Craig, 31, said they had succeeded by
anticipating the military's need for help communicating with and influencing
the Iraqi public, just as the insurgency was building. "We saw that it
was very hard for the U.S. to do that work," Mr. Bailey said. "They
didn't do media and outreach very well. We had local offices in a tough environment
where traditional U.S. contractors would not operate."
He disputed suggestions that Lincoln had experienced difficulty delivering
on work for the military, saying the firm had "successfully executed"
more than 20 contracts from the Defense Department.
Lincoln's roster of advisers and other businesses assisting it has continually
changed, Mr. Craig said, because "our work in often hostile environments
has occasionally proved to be too risky or challenging for some of our partners."
Little in Mr. Bailey's background indicated he would end up doing propaganda
work in Iraq. Born in Britain as Christian Jozefowicz, he changed his name when
he graduated from Oxford University and moved to San Francisco during the late-1990's
dot-com boom.
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Mr. Bailey's million-dollar Georgetown home. Ken Cedeno for The New York Times
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There he founded or advised several companies and plunged into the Silicon
Valley social scene, according to Mr. Bailey and several friends and former
business associates. Among the companies were Express Action, a company that
planned to develop an Internet service to calculate duties on overseas purchases,
and Motion Power, which intended to invent a shoe that would generate its own
electrical power to run portable consumer devices.
"You would have been proud had you seen this 23-year-old kid pitching,
with no product, no customers, no business plan," Mr. Bailey wrote in a
letter to Mr. Peña, describing how he raised $15 million from investors
for Express Action.
Mr. Bailey later moved to New York and sought investors for an investment fund,
according to documents filed with the National Futures Association. In 2003,
he moved to Washington.
Mr. Craig's path to the capital began when he dropped out of West Point to
pursue, he says, his interests in business and national security.
Enlisting in the Marines in 1995, he began working in military intelligence.
He earned an undergraduate degree in information technology while stationed
in Okinawa and Australia through the University of Maryland and a masters in
business administration from National University, which runs academic programs
on military bases. He left the Marines in 2000.
By 2004, Mr. Bailey had moved into Mr. Craig's house near downtown Washington,
and the two had formed the company that eventually became Lincoln Group.
Their original goal was to make money exploiting Iraq's most obvious surplus
— its shattered infrastructure. But those efforts faltered.
A project to export scrap metal fell apart after the Iraqi government banned
scrap exports in 2004, Mr. Bailey said. A pile of scrap metal, purchased with
a loan from an Indonesian bank, has been sitting in Basra ever since, according
to two ex-employees. Like several other former Lincoln workers, they asked to
remain anonymous because they had signed confidentiality agreements with the
company or still dealt with the firm.
Lincoln also spent about $50,000 for two portable brick-making machines from
Texas. The company had hoped to set up a brick plant near Mosul, where the demand
for construction materials was vast, according to a presentation Mr. Bailey
made to potential investors in Dubai. The machines, though, were principally
designed for homeowners or small contractors. Lincoln would not comment on the
project.
Eventually, Lincoln began working with the American military, which was spending
millions on contractors for a broad range of services. The firm rented a one-story
house inside the Green Zone, the heavily fortified government compound in central
Baghdad. Furnished with two sofas and a sheet of plywood that served as a desk,
the house had a single telephone and an overloaded electrical outlet.
Lincoln formed a partnership with The Rendon Group, a Washington company with
close ties to the Bush administration, and won a $5 million Pentagon contract
to help inform Iraqis about the American-led effort to defeat the insurgency
and form a new government. One contract requirement was to get Iraqi publications
to run articles written by the military, according to several ex-Lincoln employees.
Rendon soon dropped out and Lincoln handled the contract alone. But the company
had fewer than two dozen workers and little experience with public relations,
according to several ex-employees.
Problems arose from the start. In a 2004 briefing to the military, Lincoln
conceded that it was "not yet fully staffed" and that "media
monitoring software" required by the contract was "not ready."
And the government did not provide that much work at first. The military's
public affairs office produced only a few articles a day during that period,
one Lincoln ex-employee said. A small State Department contract to assist small
businesses had just been cancelled, he said, and the firm was having difficulty
making its payroll.
Lincoln lacked the armored vehicles or security guards employed by more established
contractors. When venturing outside the Green Zone, employees would grab weapons
and climb into one of two beat-up Proton sedans, which employees were told were
chosen to blend in with dilapidated Iraqi vehicles on the streets.
After winning a small contract from the Marines to do polling, the company
hired Iraqis to go door-to-door in Anbar Province with questionnaires. To protect
themselves from possible insurgent reprisals, they were told to say they were
working for an Iraqi university, according to a former Lincoln employee.
Last August, gunmen came to the home of one of the Iraqi workers, killing him
and three others, according to an ex- employee. Mr. Bailey said it was not clear
whether the killing was related to the polling, but the company decided to move
a Lincoln office staffed by Iraqis in downtown Baghdad to a less noticeable
location.
Back in the United States, Mr. Bailey and Mr. Craig worked to drum up more
business.
In late 2004, Mr. Craig traveled to Fort Bragg, N.C., to meet with officers
of the 18th Airborne Corps, which was preparing take over management of Lincoln's
public affairs contract in Iraq, according to a former employee and company
documents. Despite the problems with the existing work, Lincoln said it could
assist the military in the more secretive realm of "information operations,"
according to a transcript of the briefing. Unlike public affairs work, information
operations are meant to influence and help defeat foreign adversaries, using
deception, if necessary.
The briefing also touted the firm's "strategic advisers," including
Mr. Santamaria, the former Marine officer, who received a master's degree from
the Wharton business school and was co-author of a business book called "The
Marine Corps Way."
Mr. Santamaria said he reviewed several investment proposals for Lincoln during
a two-week association in late 2004. But after becoming "concerned about
their methods," he said, "I severed ties with them as quickly as I
could."
A Lincoln spokesman, William Dixon, said "it was a mistake" to include
Mr. Santamaria's name in the December briefing because he was no longer affiliated
with the company.
Lincoln may simply have been following another principle taught by Mr. Peña.
"How do you create an instant track record?" Mr. Peña says
he told Mr. Bailey. "You joint-venture with someone who has a track record."
Early last summer, military commanders made Lincoln Group the main civilian
contractor for carrying out an aggressive propaganda campaign in Anbar Province,
known as the Western Mission project. Over the next several months, the military
transferred tens of millions of dollars to Lincoln for the project, records
show.
The company hired dozens of employees, including academics and former military
personnel, as well as hundreds of contract workers in Iraq and elsewhere, a
number that fluctuates by contract requirements, according to Mr. Dixon, the
Lincoln spokesman.
With the new duties came substantial new requirements, including producing
television and radio ads, buying newspaper ads and placing many more articles
in the Iraqi press. The military also approved paying Iraqi editors to run stories,
according to ex-Lincoln employees.
Lincoln also enlisted the New York advertising executive Jerry Della Femina,
chairman of Della Femina Rothschild Jeary & Partners. Mr. Della Femina said
he was introduced to Mr. Craig last spring by a Washington lobbyist.
Mr. Della Femina said his firm "did a great deal of work" on advertising
ideas for Lincoln to present to the military's Special Operations Command, which
last summer was soliciting bids for contracts, potentially worth millions, for
psychological operations.
Lincoln listed Mr. Della Femina as a "creative director" in materials
presented last spring at a meeting with Special Operations officers in Tampa.
But Mr. Della Femina said his firm pulled out before executing any of the ideas.
Three months after ending the collaboration, Mr. Della Femina said, he discovered
that Lincoln's Web site listed him as one of its partners.
"I was surprised that they had our name on their Web site in the first
place," he said.
After he asked that his name be removed, Mr. Craig said, "we honored his
request within the week."
By that time, Lincoln had already been notified by Special Operations Command
that it and two other companies had been chosen to compete for work under the
contract.
Lincoln later told Special Operations Command that one of its principal subcontractors
was Omnicom Group Inc. of New York, an advertising and marketing conglomerate.
A proposal signed by Mr. Bailey in October said Lincoln "has exploited
the extensive experience and expertise of the Omnicom Group."
But Pat Sloan, an Omnicom spokeswoman, said she could find no evidence it has
ever worked with Lincoln Group. "We're not aware of any relationship with
Lincoln Group," she said. She noted that Omnicom had once owned 49 percent
of Mr. Della Femina's agency but had sold the stake in early 2005. Michael J.
Jeary, president of Mr. Della Femina's agency, said Lincoln's claim of Omnicom
as a subcontractor was an "honest mistake" because he had never told
the firm Omnicom had sold its minority stake.
Although Lincoln Group's work in Iraq is now under scrutiny in two
Pentagon investigations, the firm is hunting for more government work. Last
month, Mr. Bailey attended a going-away reception at the Virginia condominium
of a mid-level government employee on her way to a new job at the American Embassy
in Baghdad. Her job: overseeing contracts.