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The next time you visit the website of Microsoft Corp. to download some software,
be prepared to let the world's biggest software company have a look inside your
computer.
In a determined strike to quell the proliferation of counterfeit software,
beginning today, Microsoft will require that all customers coming to its website
for upgrades and other downloads submit their computers to an electronic frisking.
If you use one of the estimated hundred million PCs running pirated software,
don't expect your upgrade. For Microsoft, the new policy is a stepped-up effort
to combat the loss of billions of dollars worth of software sales every year
to counterfeiters around the world. But in ramping up efforts to fight piracy,
the Redmond, Wash.-based behemoth already finds itself fending off critics over
privacy.
"It sets an extremely negative precedent," Pam Dixon, executive director
of World Privacy Forum, a non-profit public-interest research centre in San
Diego, said of the company's initiative. "Microsoft is saying, 'Before
I let you do anything at all, you have to open your computer to us.' I really
object to this."
The company will scan machines for a variety of information, including product
keys or software authorization codes, operating-system version and details on
the flow of data between the operating system and other hardware, such as printers.
It is access to this information that particularly upsets the privacy advocates.
Ms. Dixon says the only information Microsoft needs to fight piracy is the product
key and the operating-system version, and she says that Microsoft will be able
to identify users uniquely based on some of the information the company collects.
"They are grabbing more information than they need to deter piracy,"
she said.
If Microsoft deems a PC to be carrying contraband code, it won't allow a user
to download Microsoft programs, with the exception of security patches. But
the software company -- which says that more than one in five U.S. computers
runs a counterfeit version of its Windows product -- is not just waving a stick.
It is also offering a big carrot.
Microsoft said it will give a free copy of its Windows XP to customers who
unknowingly bought a counterfeit version of the operating system and who fill
out a piracy report, provide proof of purchase and send Microsoft the counterfeit
CDs.
Customers who cannot provide proof of purchase but file a piracy report will
receive a substantial discount on a legitimate version of the operating system,
said Tim Prime, a product manager in the Windows client group at Microsoft Canada
Co., a subsidiary of the U.S. company.
Executives at Microsoft reject any suggestions that the move will antagonize
customers with privacy concerns.
"Customers want to know whether retailers have sold them genuine software,"
Mr. Prime said.
More than 40 million users agreed to have their systems scanned in a 10-month
trial that began last September in several countries. The participation rate
amounted to 58 per cent of all visitors to the pilot website, far exceeding
Microsoft's expectations of just 10 per cent, Mr. Prime said.
Microsoft said no personal data will be collected during the validation process,
and information will remain completely anonymous. The company said it commissioned
TÜV-IT, an independent German security auditor, to test how well its Windows
Genuine Advantage program protects customers' data, and the firm concluded that
Microsoft does not collect any personal information that would allow it to identify
or contact a user.
Seth Schoen, a staff technologist at the Electronic Frontier Foundation, a
civil liberties group in San Francisco specializing in technology issues, agreed
that Microsoft would not be able to identify customers personally through the
program. But the data collected are unique to every customer, just as human
fingerprints are unique, and the issue becomes how long the company holds onto
the details and whether they could become personally identifying later on, he
said.
Technology companies have walked a fine line for years on the issue of collecting
information from consumers' computers. Six years ago, RealNetworks Inc., whose
software plays audio and video content on the Internet, released a patch for
its RealJukebox program after the public learned the software was relaying personal
information about users to the company.
More recently, Google Inc. created a privacy backlash when it said its free
e-mail service, Gmail, would include special software that inserts ads into
personal e-mails based on their content.
Clearly, Microsoft believes any risk of public-privacy concerns are worth incurring
to fight a problem that has turned into an epidemic in some parts of the world.
Microsoft has been fighting counterfeit efforts for years with limited success.
It says that 35 per cent of the world's computers run counterfeit software and
that piracy cost the global software industry $41-billion in 2004.
The Canadian Alliance Against Software Theft and the Business Software Alliance
reported recently that 36 per cent of all software applications in use in Canada
are pirated, costing $1.1-billion in lost retail software sales.