In a column on his intelligence website, To the Point, Wheeler explains Wayne's "She Wore a Yellow Ribbon," made in 1948, though lesser known than many of the star's films, includes what's been called one of the top 100 movie quotes of all time.

Wayne's character, Capt. Nathan Brittles, who is facing an Indian attack, advises a junior officer: "Never apologize, son. It's a sign of weakness."

It's that attitude that some employees of the Pentagon, State Department and White House are urging President Bush to take when dealing with charges of Quran desecration and other allegations from radical Muslims. They've even sent a DVD copy of the film to the commander in chief.

"Their numbers are small," explains Wheeler, "but they are seriously sick and tired of squishing-out to the hadjis (the nickname our soldiers give the Muslim terrorists in Iraq and their sympathizers – pronounced 'hah-geez,' referring to the Muslim pilgrimage to Mecca called the hadj). These sympathizers now include not just rioters on Pakistani streets but Newsweek magazine and Amnesty International.

"'The more we kiss the hadjis' tushes, the more they denounce us and the less they respect us,' one of them told me. 'Just take a look at the DOD's procedures for the handling and inspecting of detainee Korans . You won't believe how impossibly respectful and careful they are. What good does this do us? All we get is lies, lawsuits and riots in return.'"

Wheeler says the goal of the John Wayne aficionados is to eliminate any "We're sorry" message in State Department cables and communiqués, National Security Council analyses, and Pentagon press briefings – "and inserting in their place, however subtly worded in diplo-speak, the message: 'If you don't like it, stuff it.'"

In his column, Wheeler quotes from a message the anti-apology staffers would like to see in a future Bush speech:

I want to make it very clear that neither this administration nor the American military nor the American people owe an apology whatsoever to the religion of Islam and its believers. The American people have every right to take enormous pride in the respect which our military treats believers in Islam, and in the fact that the American military is not just the most powerful but the most humanitarian fighting force in the history of humankind. It is the Islamic terrorists and their followers who owe us an apology for making war on us, and owe an apology to their fellow believers in Islam for making war on them.

Writes Wheeler: "So cross your fingers he takes the movie and the message to heart. The day the president of the United States announces that Muslims owe an apology to us and not the other way around will be the day we truly begin to win this war."