MEDIA - LOOKING GLASS NEWS | |
Cadre grows to rein in message |
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by Tom Brune Newsday.com Entered into the database on Monday, February 28th, 2005 @ 23:10:07 MST |
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The staffs that handle public relations for government agencies grew even faster
than the federal work force, personnel records show, yet at the same time the
White House tightened its control over messages to the news media and restricted
access to public information. "The role of public affairs officers is not to make information available
to the public, as one would naively assume," said Steven Aftergood, director
of the Project on Government Secrecy for the nonpartisan Federation of American
Scientists. "Rather," he said, "it is to regulate public access to information,
which is something quite different." The White House declined to comment on the trend. Staffing changes are up to
the agencies, not the White House, spokeswoman Erin Healy said. According to one expert, however, the White House appoints the departments'
communications directors and talks with them daily. And records indicate that
agencies with the biggest growth in PR staff also deal with urgent or controversial
issues, such as war or the environment. Between September 2000 and September 2004, the number of public affairs officials
rose 9 percent, from 4,327 to 4,703, in executive-branch agencies, according
to U.S. Office of Personnel Management statistics. Meanwhile, the federal work
force grew 6 percent. The cost of public affairs staffing has grown by more than $50 million, records
show, from $279 million in 2000 to $332 million in 2003, the last year for which
figures are available. The increase did not occur evenly across agencies. The agencies adding staff
include Defense, State, Agriculture, Interior and the Social Security Administration,
while Health and Human Services and Labor shed PR officers, the figures show. The Pentagon, fighting two wars and mired in a prolonged occupation, added
the greatest number of PR officials, 173 for a total of 1,812. But it still
accounted for less than half the total. The new Department of Homeland Security added only a few members to its 139
public affairs specialists since most transferred from other departments. Representatives for the agencies offered a variety of reasons for the changes
in their PR staffs, from routine promotions to handling a surge of interest
in the plight of Florida's manatees. And in the case of the Social Security Administration - where PR staffing jumped
a third, up 45 to a total of 173 - the increase resulted from a plan created
by the Clinton administration. Martha Joynt Kumar, a Towson University professor who talked to top Bush aides
about administration-news media relations, said the White House may not dictate
staff size, but it has exerted control by selecting each agency's communications
director and by holding daily telephone conferences with them. "With the interest the administration has shown in the departments and
in coordinating what they say, it is not surprising to see such a growth in
public affairs officers," Kumar said. "They operate as an echo to
what the president has said." But the control over information goes beyond its dealings with the news media. Citing terrorism concerns, the administration also has removed reports from
federal Web sites and public libraries, classified more documents as secret
and made it more difficult than before to get material under the Freedom of
Information Act, advocates and experts say. Most recently, both sides in Congress and even the president condemned the
departments of Education and Health and Human Services for covertly contracting
with columnists Armstrong Williams and Maggie Daly to promote Bush policies
on schools and marriage. Federal public affairs officials defend their activities. "We're not focused
on just being the mouthpiece of the organization for information that is good,"
said George Lennon, an 18-year veteran and communications director of the Forest
Service. He said they serve as the public's advocates with government officials and
handle a variety of tasks, including speech and technical writing, event logistics
and working with advisory panels. He requires his staff to be responsive to the news media but tells them to
first serve the public. "I remind them the press is a tool," he said. Nearly half the jump at Agriculture came at its Forest Service, which oversees
the vast tracts of national forests and now has 306 public affairs staff. Lennon said his staff grew, in part, because of a growing number of advisory
panels required by Congress and a controversial program that opens some forests
to logging over environmentalists objections. Lennon said he also believes more information is available now than before
but concedes changes have occurred under Bush. President Bill Clinton's staff
did little to track contacts with the news media, he said. But now, he said,
after talking with Newsday for this story, he would have to call his boss to
report the interview. Mixed message Increases in the number of federal public affairs officers have not necessarily
made it easier to get information out of the government. Below are agencies
that have gained and lost public affairs officers in the first four years of
the Bush administration. Up . . . These departments gained public affairs personnel from September 2000 to September
2004. Employees Sept. 2000, Sept. 2004 State 102, 140 Social Security 128, 173 Interior 216, 266 Agriculture 536, 619 Defense 1,639, 1,812 Percent gain (rounded) State 37.3% Social Security 35.2 Interior 23.1 Agriculture 15.5 Defense 10.6 . . . And down These departments lost public affairs personnel from September 2000 to September
2004. Employees Sept. 2000, Sept. 2004 Labor 49, 28 Health and Human Services 356, 231 Justice* 152, 116 Energy 106, 96 Commerce 113, 103 Percent loss (rounded) Labor -42.8% Health/Human Services -35.1 Justice* -23.1 Energy -9.4 Commerce -8.8 Rate of growth The rate of increase in public affairs employment has been greater than the
rate of increase of total federal employment in the period in question. Employment September 2000, 2004 All officials 1,752,357, 1,853,744 Public affairs 4,327, 4,703 Officials Percent change All officials 5.8% Public affairs officials 8.7 NOTE: Data include only comparable agencies with the exception of the Department
of Homeland Security, whose 139 public affairs officers include 128 transfers in from other agencies. * Transferred staff to new Department of Homeland Security SOURCE: OFFICE OF PERSONNEL MANAGEMENT |